EHMA 2020 is the 25th annual European conference on health management, taking place digitally through the lens of Rotterdam on 17-19 November 2020. The theme is “Health Management: realigning systems, contexts and players”. The European Health Management Association (EHMA) is the custodian of the conference, which has been organised this year in collaboration with the Erasmus School of Health Policy & Management; Erasmus Medical Centre; and the Healthcare Organisation of the Dutch Ministry of Defence.